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LGPD Compliant

Bet354 Privacy Policy – Protecting Your Data

This document explains how bet354 collects, uses, stores, and protects the personal data of Brazilian players — in compliance with the General Data Protection Law (LGPD, Law No. 13,709/2018). Please read carefully. By registering on the platform, you confirm that you have read and agree to the practices described here.

Last updated: January 2026 — Version 2.4
Document
Privacy Policy
Version 2.4 — Jan/2026
Applicable to all users of bet354 in Brazil

Privacy at bet354 in Six Points


The essentials on how we handle your data — before diving into the full document.

LGPD Compliance

A bet354 fully complies with Brazil's General Data Protection Law (Lei nº 13.709/2018). Your data is collected only when there is a legal basis to do so — consent, legal obligation, or legitimate interest — and processed with all safeguards required by Brazilian law.

256-bit SSL Encryption

All data transmitted between your device and the servers of bet354 — including registration details, Pix banking information, bank slips or card data, and betting history — are encrypted with 256-bit SSL, the same security standard used by Brazil's leading digital banks.

Your Data Is Never Sold

A bet354 does not sell, rent, or transfer your personal data to third parties for commercial purposes. Data sharing with partners occurs exclusively when necessary for the platform to function — such as with payment processors — and always under confidentiality agreements.

You Control Your Data

As a data subject, you have rights guaranteed under the LGPD: to access, correct, delete, and request portability of all information that bet354 holds about you. These rights may be exercised at any time via the support chat or by email.

Restricted Access to Your Data

Within the bet354, only staff members who genuinely need access to perform their duties may view users' personal data. Access is controlled by role-based permissions and logged in internal audit records.

Incident Notification

In the event of any security incident that may affect your personal data, bet354 will notify affected users and the National Data Protection Authority (ANPD) within the deadlines established by the LGPD — with clear information about what happened and the steps taken.

This Privacy Policy describes how the platform bet354, available at bet354.best, processes its users' personal data in accordance with the Brazilian General Data Protection Law (LGPD — Law No. 13,709/2018). By using any feature of the bet354, you confirm that you have read and agreed to this document.

1Who Is the Data Controller

The controller of personal data collected by the platform bet354 is the company operating the website bet354.best. For the purposes of this Policy, "controller" refers to the entity that makes decisions about how and why personal data is processed — as defined under the LGPD.

The data protection officer (DPO) of bet354 can be contacted by email at privacidade@bet354.best for any questions related to the processing of personal data, exercise of data subject rights, or clarification on this Policy.

Territorial scope: this Policy applies to the processing of personal data of users located in Brazil, in compliance with the LGPD. The bet354 operates with an exclusive focus on the Brazilian market.

2Personal Data We Collect

A bet354 only collects the data necessary to provide its Sports Betting and online casino services securely. The data collected falls into the following categories:

Category Data Collected When
Identification Full name, CPF, date of birth, gender Registration
Contact Email, mobile number Registration
Address ZIP code, city, state, full address Registration / Verification
Documents Photo of national ID or driver's license, selfie with document KYC Verification
Financial Pix key, TED details, deposit and withdrawal history Transactions
Platform Usage Betting history, games accessed, sessions, bonuses used Continued use
Technical IP address, device type, browser, operating system Each access
About financial data: a bet354 does not store full credit or debit card details on its servers. Card payment processing is handled by PCI-DSS certified processors. Pix and TED data is retained only as long as necessary to process and record the transactions.

3How We Use Your Data

The data collected by bet354 are used exclusively for the purposes described below. We do not use your data for any purpose beyond what is listed here without obtaining fresh consent or having another applicable legal basis.

  • Account creation and management: process your registration, authenticate logins, manage preferences, and maintain your usage history on the platform.
  • Payment processing: process deposits via Pix, bank slip, credit/debit card, PicPay, Mercado Pago, and TED; process withdrawals to the account holder.
  • Identity verification (KYC): confirm the account holder's identity, verify legal age (18+), and fulfill anti-money laundering compliance obligations.
  • Security and fraud prevention: detect and prevent platform misuse, multiple accounts, bet manipulation, and unauthorized access.
  • VIP Program & promotions: calculate VIP points, apply cashback, and send communications about bonuses and personalized promotions based on your usage profile.
  • Customer support: handle your requests via chat, email, or other bet354 support channels; log your support history.
  • Compliance with legal obligations: meet regulatory requirements, requests from competent authorities, and obligations arising from applicable Brazilian law.
  • Platform improvement: analyze usage patterns in aggregated and anonymized form to improve the browsing experience, platform stability, and bet354 features.

4Legal Basis for Processing (LGPD)

Each data processing activity carried out by bet354 is grounded in at least one of the legal bases established by the LGPD. The main bases used are:

  • Consent (Art. 7, I): used for marketing communications, sending promotions, and the use of non-essential cookies. Consent may be withdrawn at any time.
  • Performance of a contract (Art. 7, V): the primary basis for processing account registration, financial transactions (Pix, bank slip, card), and the provision of betting and casino services.
  • Compliance with a legal obligation (Art. 7, II): applied to KYC, anti-money laundering, financial record retention, and compliance with regulatory authorities.
  • Legitimate interest (Art. 7, IX): used for fraud prevention, platform security, and aggregated usage analysis — always balancing the interests and rights of data subjects.
Your rights are not affected by the legal basis: regardless of the legal basis that justifies the processing of your data, you retain all rights guaranteed by the LGPD — access, correction, deletion, portability, and objection. Learn more in Section 9 of this Policy.

5Data Sharing with Third Parties

A bet354 does not sell, rent, or transfer your personal data to third parties for marketing or advertising purposes. Data sharing occurs only in the situations listed below, all with a defined purpose and governed by confidentiality agreements or legal obligation:

  • Payment processors: partners that facilitate transactions via Pix, boleto bancário, credit/debit card, PicPay, Mercado Pago, and TED bank transfer receive only the minimum data necessary to process each transaction — never more than what is required.
  • Game providers: platforms such as Pragmatic Play, Evolution Gaming, and others that provide Live Casino and slots games may receive an anonymous session identifier to manage the game round — they do not receive personally identifiable data such as CPF or address.
  • Identity verification services: KYC partners receive submitted documents solely for the verification process, with limited retention and restricted use.
  • Authorities and regulatory bodies: when required by law, court order, or request from a competent Brazilian authority, bet354 shares the requested data within the limits permitted by law.
International transfer: some service providers of bet354 may be located outside Brazil. In such cases, data transfers comply with LGPD requirements — including standard contractual clauses that ensure a level of protection equivalent to that required under Brazilian law.

6Cookies and Tracking Technologies

A bet354 uses cookies and similar technologies to improve the platform experience. Cookies are small text files stored on your device — phone, computer, or tablet — that allow the site to recognize you between sessions and function properly.

The types of cookies used by bet354 are:

  • Essential cookies: required for the platform's basic operation — login, game session, language preferences, and security. They cannot be disabled without affecting the site's functionality.
  • Performance cookies: collect aggregated and anonymized data on how users navigate bet354 — which pages are visited most, session duration, and loading errors. Used for technical improvements.
  • Personalization cookies: allow the platform to remember your preferences — such as the last game you played or your betting filters — for a smoother experience on your next visit.
  • Marketing cookies (optional): used with your consent to personalize promotional communications. You can opt out of these cookies without losing access to any bet354 features.

You can manage your cookie preferences in your browser settings or in your account's privacy settings on bet354. Disabling essential cookies may affect the functionality of critical platform features.


7Data Security

A bet354 applies strict technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Key measures in place include:

  • 256-bit SSL encryption on all communications between the user's device and bet354 servers.
  • Password storage using cryptographic hashing — bet354 never stores passwords in plain text and has no access to your current password.
  • Role-based access control (RBAC) — each team member can only access the data required for their specific role.
  • Continuous monitoring of access and transactions to detect suspicious behavior in real time.
  • Encrypted backups with periodic restoration tests.
  • Periodic security audits conducted by specialized internal and external teams.
Important: your security depends on you too. Use a strong, unique password for your account at bet354, do not share your login credentials with anyone and always access the platform through the official address bet354.best. bet354 will never ask for your password via email, chat, or phone.

8How Long We Retain Your Data

A bet354 retains personal data for the minimum period necessary to fulfill the purposes for which it was collected, in accordance with the minimum retention periods required by current Brazilian law:

  • Registration and identity data: retained for as long as the account is active and for up to 5 years after closure, in accordance with anti-money laundering obligations.
  • Financial transaction records (Pix, boleto, card, TED): retained for a minimum of 5 years after each transaction, as required by the regulations applicable to the financial sector.
  • Betting history and platform usage: retained for up to 2 years after account closure for audit and dispute resolution purposes.
  • Security and access logs: retained for 12 months for incident investigation and platform security purposes.
  • Marketing data (with consent): retained for as long as consent remains active — until you withdraw it or request deletion.

Once the applicable retention period has ended, data is securely deleted or irreversibly anonymized, in line with best practices for data disposal.


9Your Rights as a Data Subject (LGPD)

The LGPD grants you, as a data subject, a set of rights that can be exercised at any time with bet354. These rights are:

Right of Access

Request a copy of all personal data that bet354 holds about you, including the purposes for which it is processed.

Right to Correction

Request the correction of incomplete, inaccurate, or outdated data — such as a misspelled name, old email address, or outdated address.

Right to Erasure

Request deletion of data processed on the basis of consent. Data retained due to a legal obligation cannot be deleted until the mandatory retention period ends.

Right to Data Portability

Request your data in a structured, machine-readable format for transfer to another data controller.

Right to Object

Object to the processing of data carried out on the basis of legitimate interest, including the sending of marketing communications.

Withdrawal of Consent

Withdraw previously given consent at any time, without affecting the lawfulness of processing carried out before the withdrawal.

How to exercise your rights: contact bet354 via the 24/7 support chat on the platform or by email privacidade@bet354.best. Requests are responded to within 15 business days, as stipulated by the LGPD. In some cases, identity verification may be required before the request can be fulfilled.

10Data of Minors

A bet354 is a platform exclusively for users aged 18 and over. We do not intentionally collect personal data from individuals under 18. By creating an account, the user expressly confirms they have reached the legal age of majority in Brazil.

Should the bet354 identifies that it has collected data from a user under 18, the account will be immediately suspended, the data deleted, and any balances cancelled. If you are a parent or guardian and believe a child or teenager has created an account on the platform, please contact us immediately at privacidade@bet354.best.

Additional protection: during the identity verification process (KYC), the bet354 reviews identity documents to confirm legal age. Accounts that do not complete this verification will have withdrawals suspended until the process is finalized.

11Changes to This Policy

A bet354 may update this Privacy Policy periodically to reflect changes in data processing practices, updates to Brazilian law, or improvements to internal processes. All material changes are communicated via registered email and through a prominent notice on the platform, with a minimum of 7 days' advance notice for changes that affect data subject rights.

The date of the last update is always shown at the top of this Policy. We recommend reviewing this document periodically. Continued use of the platform after a new version is published constitutes acceptance of the changes.


12Contact, DPO & Privacy Channel

For any questions, requests, or complaints related to this Privacy Policy or the processing of your personal data by bet354, use the channels below:

  • Privacy Channel (DPO): privacidade@bet354.best — for requests related to data subject rights (access, correction, deletion, portability). Response time: up to 15 business days.
  • General Support: live chat available 24/7 on the platform at bet354.best. For operational questions about your account, payments, and platform use. Response time: under 3 minutes.
  • Support Email: suporte@bet354.best — for general inquiries not related to privacy. Response time: up to 24 business hours.

If you are not satisfied with the response from bet354 to a privacy request, you have the right to file a complaint with the Autoridade Nacional de Proteção de Dados (ANPD), the Brazilian federal authority responsible for overseeing LGPD compliance.

Keep in mind: a bet354 never asks for your login password through any channel — not email, chat, phone, or any other form of communication. If you receive a request like this, disregard it and report it immediately to official support.
Your Data Is Secure. Now Just Play.

At bet354, privacy and security are built into the platform's foundation — not an afterthought. Create your free account, deposit via Pix in seconds, and start betting with confidence.

LGPD Compliance
SSL 256-bit
Data never sold
24/7 Support in PT

Play Responsibly at bet354

Sports Betting and casino games are entertainment — not a financial strategy. bet354 offers deposit limits, account breaks, and self-exclusion for those who need them. Platform exclusively for users aged 18 and over. Support available 24/7 in Portuguese.

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